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Director of Marketing and Communication

Company: Ivy Tech Community College
Location: Kokomo
Posted on: March 16, 2023

Job Description:

Director of Marketing and Communication

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Job no: 511590

Work type: Full Time Administrative

Location: Kokomo, IN

Categories: Administrative/Professional, Executive/Director/Management

General Description of Position:

The Director of Marketing and Communications is responsible for overseeing the development, production and evaluation of campus promotional, marketing, media relations and media buying activities to ensure consistency in message and cost effectiveness. The Director works closely with the ad agency of record to oversee and manage the development of mass media advertising (radio, TV, outdoor, etc.), publications, direct mail and e-marketing activities on a local basis. The Director works closely with the Admissions Leadership Group to streamline communications to prospective students. The Director works closely with the Vice Chancellor for Enrollment Services to implement innovative techniques and programs to reach various segments of prospective and incumbent student populations, including high school students, working adults and students of our Workforce Alignment programs. Under the guidance of the Vice-Chancellor for Enrollment Services, the Director will co-sign on all marketing and media spending for the Ivy Tech Kokomo.

Major Responsibilities:

  • Serve as the primary person in researching and developing new and innovative ways to reach out to our prospective student population.
  • Work with the Admissions Leadership Group to improve recruitment and communication channels to prospective students regionally.
  • Work with the Vice Chancellor for Enrollment Services, Vice Chancellor for Student Success, and Director of Admission to implement a fulfillment process to serve the campus.
  • Work with the Ad Agency of Record on the development of print and electronic media marketing materials to promote the college locally.
  • Oversee and coordinate, in conjunction with the Ad Agency of Record, mass media buys locally.
  • Take lead in the preparation and analysis of market research projects, i.e. focus groups, student surveys, etc.

  • Serve as the champion for the campus-wide Salesforce Marketing Cloud (SFMC) including serving as the liaison between the campus team and System's Office team for support and troubleshooting, and staying up-to-date with best-practice utilization of current and new tools within SFMC
  • Serve as the lead for creating and pulling specific lists/reports in Ivy Connect for marketing use. Assist campus with requests for lists/report creation as needed.
  • Take a data-driven and customer-first approach to marketing campaigns.
  • Monitors, evaluates, and reports on the effectiveness of marketing tactics; track and evaluate audience touchpoints related to marketing in the CRM
  • Assist with other marketing activities including the website, print mailing, and social media to supplement overarching college marketing strategies
  • Conduct and coordinate (multi) media relations and events.

    • Develop and support public relations activities.

    • This is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.

      Minimum Qualifications:

      • A bachelor's degree in Journalism, Communications, Marketing, Public Relations, Liberal Arts or related field is required.
      • Minimum of 3-5 years relevant professional experience in marketing, market research, multimedia, public relations or related field required.
      • Excellent written and verbal communications skills are required.
      • Excellent organizational skills are essential.
      • Customer-centered and the ability to work effectively as part of a team.
      • Social media and internet savvy.
      • Familiarity/experience with Facebook, LinkedIn, Instagram, Snapchat, Tiktok, Twitter, digital photography/videography, Microsoft Office, Adobe Creative Suite
      • Proven ability to prioritize complex projects, managing and meeting deadlines and deliverables.

        Preferred Qualifications:

        • CRM experience preferred

          Other Requirements:

          • Experience with writing practices for digital use including social media, email, and web.
          • Experience working within a brand for consistent messaging and visuals.
          • Demonstrated ability in copywriting and editing.
          • Experience managing multiple projects and production schedules.
          • Demonstrated ability to work under pressure, consistently meet deadlines, and pivot quickly and efficiently when needed.
          • Excellent written and oral communication skills.
          • Experience with social media best practices and understanding of various platform algorithms.
          • Extensive experience with Microsoft Office tools and Google Docs. Preferred experience with Adobe Creative Suite and Canva

            Work Hours:

            Hiring Range:

            Team Ivy Referral:

            Special Instructions to Applicants:

            Advertised: 28 Feb 2023 US Eastern Standard Time

            Applications close: 21 Mar 2023 US Eastern Daylight Time

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Keywords: Ivy Tech Community College, Kokomo , Director of Marketing and Communication, Advertising , Kokomo, Indiana

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