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Digital Marketing Specialist

Company: AndyMark, Inc
Location: Kokomo
Posted on: November 20, 2022

Job Description:

Position: Digital Marketing SpecialistReports to: Director of Customer Service and MarketingSupervisory Responsibility: This position has no supervisory responsibilitiesJob Summary and Key Objectives: Responsible for developing strong and innovative strategies -to promote AndyMark's business brand and products. Need to effectively use marketing tools -and techniques like Google Ads, display advertising, Google Search Console, email marketing, -and social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.). Works closely -with the website team to optimize content that will provide customers an efficient, enjoyable -and productive e-commerce experience. Key Responsibilities and Tasks: Reasonable accommodations may be made to enable individuals with -disabilities to perform the responsibilities and tasks.

  • -In coordination with the Director, plan and direct the company's marketing strategies
  • -Create and manage all company electronic newsletters using Constant Contact
  • -Decide metrics and goals for e-commerce decisions and report out regularly
  • -Daily improvement of SEO content on company's website
  • -Regular updating/improving SEM through Google Ads and possibly grow to other - -networks
  • -Analyze customer behavior through Google Analytics and Hot Jar to continually - -improve customer experience and report on metrics regularly
  • -Drive and apply social media strategies and company representation
  • -Prepare and coordinate supplies for marketing events and projects
  • -Provide input to the website team on website product content, lay-out and creative content based on data from current tools, Google Tag Manager & Google Campaign URL builderRequired Skills and Abilities:
    • -Excellent communication and organizational skills
    • -Able to plan, create and implement a marketing strategy
    • -Creative with good presentation skills
    • -Able to follow directions, work independently and with minimal supervisionEducation and Experience:
      • -Bachelor's degree in a related field, or 1-3 years of experience in digital marketing
      • -Experienced in social media navigation, with a current strong online presence
      • -Experience with Google Ads, Tag Manager, Search Console, Data Studio and HotJar - -preferred
      • -Experience with internet A/B testing preferred
      • -Experience with e-commerce sales preferred
      • -Experience with the FIRST community and culture preferredWork Environment: This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing -cabinets.Physical Demands: The physical demands described here are representative of those that must -be met by an employee to successfully perform the responsibilities and tasks. While performing the duties of this job, the employee is regularly required to talk or hear. The -employee frequently is required to sit, stand, walk, use hands and fingers, handle or feel; and -reach with hands and arms.Travel: The employee may be asked to travel to local or out of state FIRST competitionsEEO/AAP Statement: AndyMark, Inc. provides equal employment opportunity to all individuals -regardless of race, color, creed, religion, gender, age, national origin, disability, veteran status, -and sexual orientation or any other characteristic protected by state, federal, or local law.NOTE: The responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company. Duties, responsibilities, and activities may -change at any time with or without notice.

Keywords: AndyMark, Inc, Kokomo , Digital Marketing Specialist, Advertising , Kokomo, Indiana

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