KokomoRecruiter Since 2001
the smart solution for Kokomo jobs

Digital Marketing Specialist

Company: AndyMark, Inc
Location: Kokomo
Posted on: September 25, 2022

Job Description:

Position: Digital Marketing SpecialistReports to: Director of Customer Service and MarketingSupervisory Responsibility: This position has no supervisory responsibilitiesJob Summary and Key Objectives: Responsible for developing strong and innovative strategies to promote AndyMark's business brand and products. Need to effectively use marketing tools and techniques like Google Ads, display advertising, Google Search Console, email marketing, and social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.). Works closely with the website team to optimize content that will provide customers an efficient, enjoyable and productive e-commerce experience. Key Responsibilities and Tasks: Reasonable accommodations may be made to enable individuals with disabilities to perform the responsibilities and tasks. In coordination with the Director, plan and direct the company's marketing strategies Create and manage all company electronic newsletters using Constant Contact Decide metrics and goals for e-commerce decisions and report out regularly Daily improvement of SEO content on company's website Regular updating/improving SEM through Google Ads and possibly grow to other networks Analyze customer behavior through Google Analytics and Hot Jar to continually improve customer experience and report on metrics regularly Drive and apply social media strategies and company representation Prepare and coordinate supplies for marketing events and projects Provide input to the website team on website product content, lay-out and creative content based on data from current tools, Google Tag Manager & Google Campaign URL builderRequired Skills and Abilities: Excellent communication and organizational skills Able to plan, create and implement a marketing strategy Creative with good presentation skills Able to follow directions, work independently and with minimal supervisionEducation and Experience: Bachelor's degree in a related field, or 1-3 years of experience in digital marketing Experienced in social media navigation, with a current strong online presence Experience with Google Ads, Tag Manager, Search Console, Data Studio and HotJar preferred Experience with internet A/B testing preferred Experience with e-commerce sales preferred Experience with the FIRST community and culture preferredWork Environment: This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the responsibilities and tasks. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit, stand, walk, use hands and fingers, handle or feel; and reach with hands and arms.Travel: The employee may be asked to travel to local or out of state FIRST competitionsEEO/AAP Statement: AndyMark, Inc. provides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, national origin, disability, veteran status, and sexual orientation or any other characteristic protected by state, federal, or local law.NOTE: The responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company. Duties, responsibilities, and activities may change at any time with or without notice.

Keywords: AndyMark, Inc, Kokomo , Digital Marketing Specialist, Advertising , Kokomo, Indiana

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Indiana jobs by following @recnetIN on Twitter!

Kokomo RSS job feeds